Researchers at Cornell University's Food and Brand Lab found that kids are more likely to eat vegetables if they have funny names. The researchers gave the veggies names like, "X-Ray Vision Carrots," "Power Punch Broccoli," "Tiny Tasty Tree Tops" and "Silly Dilly Green Beans" and served them in elementary school lunches. The results were overwhelming - for instance, in one school 66 percent of the carrots labeled "X-Ray Vision Carrots" were eaten up versus the 32 percent when they were labeled "Food of the Day."
For the full story: http://foodpsychology.cornell.edu/outreach/whatname.html