Hopline: 1-800-243-3429

Kids and Veggies!

Researchers at Cornell University's Food and Brand Lab found that kids are more likely to eat vegetables if they have funny names. The researchers gave the veggies names like, "X-Ray Vision Carrots," "Power Punch Broccoli," "Tiny Tasty Tree Tops" and "Silly Dilly Green Beans" and served them in elementary school lunches. The results were overwhelming - for instance, in one school 66 percent of the carrots labeled "X-Ray Vision Carrots" were eaten up versus the 32 percent when they were labeled "Food of the Day."

For the full story: http://foodpsychology.cornell.edu/outreach/whatname.html